This is the only way to find out what really happened that day.
It's almost Playtime.
As you explore the factory, you learn that they are making more than just toys— they are creating scientific experiments, creating inanimate objects that are capable of speaking, chasing, and possibly even killing.
Poppy Playtime has an art style with bright colors and cartoon-like characters with big eyes which seem goofy and safe, until you see the blood spatters on the floor and see the warning message in the factory imploring you to find help and to turn around.